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Marketing & Data Consultant (Performance Strategy & AI Activation)

Marketing & Data Consultant (Performance Strategy & AI Activation)

PressLogic | End-Result Solutions Group

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The Mission: Redefining Marketing ROI through Data Magic

  • Redefining Marketing ROI through Data Magic

  • At PressLogic, we don’t just "run ads"—we solve business problems. We are looking for a Marketing & Data Consultant who refuses to accept mediocre results. You are the architect who sees the big picture, the scientist who tracks every data point, and the magician who turns limited ad budgets into maximum client revenue.

  • This is a role for the "New Generation" of marketers. You will be trained in PressLogic’s proprietary Inception Marketing Methodology, bridging the gap between high-traffic content and high-conversion performance marketing. You aren’t just a consultant; you are a future-builder helping us automate the world of data-driven marketing with AI.

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What You Will Do:

1. Strategic Consultancy & Client Solutions

  • The "Results" Architect: Act as a high-level consultant for top-tier clients. You will see through the noise of Meta, Google, and Content Marketing to create a total solution that achieves end-results (Sales, Traffic, Conversions).

  • Consultative Pitching: Partner with the Sales team to articulate complex data-driven strategies into compelling narratives. You must make clients believe in your vision through professional articulation and logic.

  • The Magic Formula: Find the hidden relationship between keywords, visuals, content structure, and the final ROI. You will optimize the "creative x data" equation to maximize impact.

2. Data-Driven Execution & Decision Making

  • Budget Alchemist: Manage and optimize ad budgets across multiple platforms. Your goal is to achieve the "impossible" ROI by constantly tracking data and making fast, decisive pivots.

  • Continuous Tracking: You are obsessed with the dashboard. You monitor changes in content performance and consumer behavior in real-time, adjusting visuals and targeting instantly to maintain performance.

3. AI-Powered Marketing Innovation

  • AI Insight Generation: Heavily utilize AI tools to generate deep data insights, automate repetitive reporting, and craft high-quality strategic decks.

  • Building the Future: Contribute your project execution data to help our tech team build AI Marketing Automations. You are helping us build the tools that will replace traditional marketing workflows.

  • Fast-Track Growth: As a "New Generation" hire, you will be trained to master the next wave of AI-driven marketing technology, positioning yourself at the top of the industry.

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Who We Are Looking For:

  • The "Consultant" Material: You are smart, articulate, and highly professional. You can explain the "Why" behind the data and win the trust of C-level stakeholders.

  • Data Sensitivity: You don't just see numbers; you see patterns. You are sensitive to how a slight change in a visual or a keyword can ripple through the entire conversion funnel.

  • AI-Native Mindset: You are already using AI to 10x your output. You love using AI for data analysis, automation, and creating winning presentations.

  • High-Speed Learner: Things move fast at PressLogic. You must be able to absorb our Inception Marketing Methodology and apply it to real-world projects immediately.

  • Exceptional Presenter: You are a "Deck Master." You can visualize data beautifully and present it with conviction.

About PressLogic Group | An AI-Driven Ad-Tech Ecosystem:

Founded in Hong Kong in 2016, PressLogic is a next-generation Ad-Tech ecosystem group dedicated to integrating content creation, data analytics, AI technology, and full-funnel marketing strategies. We leverage technology and data to precisely drive content value and business conversion, providing brands with one-stop solutions.

  • Market Reach: Our operations span 7 major markets across Asia, with a team of over 200 marketing and tech professionals.

  • Content Ecosystem: Our content matrix encompasses 9 vertical media brands with over 20 million fans, generating over 500 million content touches monthly. Key brands cover lifestyle areas including:
    - Women's Lifestyle & Fashion (GirlStyle, TopBeauty, POPLADY)
    - Business & Finance (BusinessFocus)
    - Parenting & Education (MamiDaily, Baby-Kingdom, Edu-Kingdom)
    - Travel & Dining (HolidaySmart)

  • Technology & Tools: Our in-house tech stack and services enhance content and commercial outcomes:
    - MediaLens: An AI-powered tool combining social insights and marketing analytics.
    - ChatBooster: A chat commerce tool designed for marketing conversion.
    - EchoMaker: AI-driven KOL marketing for maximized campaign impact.
    - AIGC Capability: Built-in technical support for applying Generative AI to content and project execution.

  • Recognition: We are recognized for our integration of technology and content, including the Deloitte Hong Kong Technology Fast 2023 award (AI Software Category).

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We believe truly effective content comes from strategic cutting-edge, technological support, and user resonance. Join us to amplify the value of content and technology.

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Employer questions:

Your application will include the following questions:

  • Which of the following statements best describes your right to work in Hong Kong?

  • What's your expected monthly basic salary?

Apply Now
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