Creative Marketing Manager (Media Community & Brand Innovation)
The Mission: Lead the "Human Loop" in an AI-First World
At PressLogic, we believe AI is the engine, but human creativity and community are the soul. As an AI-agent first company, we use technology to handle the data, but we need a visionary Marketing Manager to create the "special something" that AI can't replicate: Emotion, Community, and Human Experience.
You will oversee the marketing innovation for our powerhouse media brands, including GirlStyle, Baby-Kingdom, and HolidaySmart. Your goal is to move beyond digital impressions and build real-world influence.
What You’ll Drive (The "Human" Innovation)
Brand Evolution: Lead the "Special Projects" that define our brands, such as the GSVIP program, launching new content channels, and pioneering the next "must-follow" vertical.
Community Alchemy: Turn followers into fans. You will own the strategy for our VIP Groups and community engagement, creating spaces where our audience feels a genuine sense of belonging.
Experiential Marketing: Design and execute high-impact events and "happenings." From pop-up experiences to large-scale community offline events, you create the moments that AI can't "close the loop" on.
Strategic Crossovers: Broker and execute creative "Crossover Campaigns" between our media brands and top-tier merchants. You are the bridge that connects our audience with brands in ways that feel organic and exciting.
Client Vision: Partner with our major clients to co-create integrated campaigns that blend our AI-driven data with your "Human-First" creative strategy.
Who We Are Looking For
The Passionate Creator: You live for big ideas. You see a blank canvas and see a movement, not just a media plan.
The Community Builder: You understand the "tribes" behind GirlStyle and Baby-Kingdom. You know how to talk to them, what makes them share, and what makes them show up in person.
The Event Architect: You love the energy of a live event and the challenge of organizing "happenings" that get everyone talking.
The AI-Empowered Human: You aren't afraid of AI; you are excited by it. You want to use our AI tools to handle the reporting and analytics so you can spend 100% of your time on the creative "Loop."
Why this works for your "AI-First" Culture:
High-Level Filtering: You are explicitly looking for people who excel in Empathy, Community, and Physical Experience—the three things AI struggles with.
Attracting "True Creatives": Many great marketers feel "replaced" by AI. This job ad gives them a safe and exciting harbor to do their best work.
Revenue & Loyalty: Programs like GSVIP and community groups drive high-margin revenue and data that AI agents can then optimize. It’s a perfect circle.
About PressLogic | Empowering Brands through Social Media, AI, and Data
Established in Hong Kong in 2016, PressLogic is a next-generation advertising technology (Ad-Tech) ecosystem group. We specialize in integrating content creation, data analytics, AI technology, and full-funnel marketing strategies. By leveraging technology and data to precisely drive content value and business conversion, we provide brands with comprehensive, one-stop solutions.
Our footprint spans 7 key markets across Asia, including Singapore, Malaysia, Taiwan, South Korea, India, and Shenzhen. Our team consists of over 200 marketing and technology professionals supported by a robust infrastructure for production, technology development, and data analysis. Our content portfolio includes 9 vertical media brands with a cumulative following of over 17 million and a monthly reach exceeding 500 million, and we continue to expand rapidly. Our media brands cover diverse lifestyle categories, including:
Women’s Lifestyle & Fashion: GirlStyle, TopBeauty, POPLADY
Business, Finance & Management: BusinessFocus
Parenting: MamiDaily, Baby-Kingdom.com
Health & Wellness: UrbanLife Health
Travel & Dining: HolidaySmart
Pet Culture: PetCity
Korean Trends: Kdaily
In 2023, we were honored with the Deloitte Hong Kong Technology Fast (AI Software category) award and were selected for the Hong Kong Science Park "Incu-App" Programme (Information and Communications Technology stream). These accolades validate our expertise in deeply integrating technology, content, and performance through continuous innovation.
MediaLens | Empowering Content with AI and Data
Our flagship product, MediaLens, is an AI-powered tool that combines social insights with marketing analytics. It enables users to monitor brand sentiment, KOL effectiveness, social trends, and market shifts while generating automated insight reports. From creative brainstorming to KPI tracking and retargeting, MediaLens provides brands with strategic and efficient support.
In addition to MediaLens and our creative teams, PressLogic offers a suite of tools and services designed to drive brand conversion and business growth:
ChatBooster: A conversational commerce tool designed from a marketing perspective, integrating multi-platform messaging to enable conversational marketing and automated CRM.
EchoMaker: AI-driven KOL marketing that combines data with creative strategy to maximize brand reach and content impact.
EventVibe: Experts in online and offline event planning and execution, focused on building brand experiences and community engagement.
Baby-Kingdom.com & Edu-Kingdom.com: Hong Kong’s most influential parenting communities and forums. By combining native content with real-time messaging, we help brands precisely reach target audiences and deepen customer relationships.
TapNow: A one-stop e-commerce platform that allows brands to seamlessly launch digital retail by linking content promotion with the shopping experience.
AIGC Capabilities: Our in-house technical team supports events and content projects, using Generative AI as an extension of creativity and execution.
Our core strength lies not just in content, but in our ability to magnify its value. We believe truly effective content stems from strategic insight, technological support, and audience resonance. PressLogic provides more than just a service; we deliver a complete set of Content-Technology solutions that drive tangible results for brands.