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MamiDaily X Barbie
10K+ Engagements
Barbie, one of the best-selling doll brands of the 20th century, holds precious childhood memories for many.
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Content Marketing | Social | SEO | Machine Learning Data Insights | Ad Optimization | Creative Proposal | Online Campaign | Video Production | Photography | Online Voting
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Our Approach
MamiDaily fulfilled the dream of many girls who wish to become a real-life Barbie by organizing the "Barbie: Model Contest". Girls were encouraged to showcase different creative images and empower girls to explore their dream. The event successfully promoted Barbie's latest product line, "Fashionista Doll & Extra Doll" and received high attention and engagements.
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Objective
170K+
IMPRESSIONS
10K+
ENGAGEMENTS
2.5K+
LIKES FOR WINNERS
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Result
Effective Data Insights & Re-targeting
Comprehensive Media Coverage
Appealing Short Videos
Creative Contest
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Success Factors
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