PressLogic Strategically Acquires Baby-Kingdom: Uniting AI Ad-Tech with Community Power to Redefine Hong Kong’s Digital Parenting Ecosystem

PressLogic, Asia’s leading data-driven advertising technology ecosystem, is proud to announce the successful and complete acquisition of Baby-Kingdom, one of Hong Kong’s largest and most historic online parenting communities.

This acquisition marks a pivotal shift in the industry. PressLogic will assume full control of Baby-Kingdom's operations and content strategy, integrating its massive historical database, user profiles, and community platforms to pave the way for advanced AI applications. This is more than a business transaction; it is a strategic deployment for the future—combining deep-rooted community content with cutting-edge AI ad-tech to reshape the digital landscape of the parenting market.

PressLogic Redefined: Strengthening the Core of the NexGen Digital Parenting Ecosystem

Founded in 2002, Baby-Kingdom serves as the most influential social platform for Hong Kong parents and expectant families. With over 1.3 million active members and more than 100 million discussion posts, it has long been regarded as a trusted source of family knowledge.

Through this integration, Baby-Kingdom will become a core part of the PressLogic ecosystem, solidifying our leadership in the parenting vertical and providing brand advertisers with unprecedented access to high-stickiness data assets.

"This is the most critical milestone in our parenting community strategy," said Ryan Cheung, Founder and CEO of PressLogic.

"It decisively deepens our commitment to the parenting sector and significantly strengthens PressLogic’s digital media footprint in Hong Kong, bringing in over 2 million additional monthly active users. By converging the community depth built by Baby-Kingdom over the years with our cutting-edge advertising technology, AI, and big data capabilities, we can now offer clients truly comprehensive O2O (Online-to-Offline) solutions, fundamentally elevating advertising efficiency and performance."

Tech-Empowered Content: Launching a New Era of Smart Marketing

This acquisition embodies PressLogic’s core philosophy of synergy: "Content × AI Technology × Data Insights."

By leveraging our proprietary technology—MediaLens for social analytics, trend detection, and audience understanding, combined with ChatBooster for real-time interaction solutions, and EventVibe curating one-stop event planning and production—PressLogic will drive a smart upgrade in Baby-Kingdom’s content strategy and community operations. This ensures that brands can deliver highly relevant and interactive marketing experiences directly within the parenting context.

From deeper user understanding and dynamic content recommendations to strengthening the rhythm of private domain interactions between brands and families, this technical synergy redefines content value and accelerates the evolution of the entire parenting marketing ecosystem.

Honoring a Legacy of Trust

We deeply admire the Baby-Kingdom team for their years of focus and dedication to the parenting sector. The culture and trust they have built have long served as a gentle, reliable pillar of support for countless Hong Kong families. Under the PressLogic ecosystem, this power of community will continue to flourish and grow.