At PressLogic, we excel at identifying and capitalizing on emerging cultural trends to forge deep, authentic connections  between brands and their target audiences. Our recent collaboration with the premium skincare brand Sulwhasoo on its 「根源の守護精靈」守護計劃 (Guardian Spirit of the Root Protection Plan) is a testament to our ability to  blend cultural insight, creative IP generation, and and the creative application of generative AI  to reignite its appeal for a new generation. The

At PressLogic, we pride ourselves on designing and executing brand campaigns that not only achieve high visibility but also foster authentic, lasting connections with target audiences. Our recent five-day collaboration with Knorr Hong Kong— the PressLogic x Knorr Culinary Academy (家樂牌廚藝學堂) at D·PARK —is a prime example of our high-impact, experiential marketing capabilities. The campaign’s core strategy was to move beyond conventional foot traffic metrics and establish genuin

At PressLogic, we don’t just run campaigns—we engineer memorable brand experiences. When McDonald's Hong Kong sought to celebrate the 40th anniversary of its iconic Chicken McNuggets, they turned to us to create a campaign that would fuse nostalgia with innovation. Our mission was to captivate a new generation of fans by blending food, art, and technology into a unified, multi-sensory experience. The result was a groundbreaking campaign that set a new standard for modern bran

We are absolutely thrilled to pull back the curtain on one of our most exciting projects to date—a dazzling, city-wide campaign brought to life in partnership with the renowned Nippon Paint! If you’ve felt a new wave of vibrant energy across Hong Kong recently, you’ve witnessed the magic firsthand. This is more than a campaign; it’s a spectacular showcase of what happens when powerful technology meets boundless creativity, an initiative powered entirely by PressLogic. The Vis

At PressLogic, we’re proud to create campaigns that not only elevate brands but also foster real connections with audiences. Our work with QV CERAMIDES, Australia’s #1 Recommended sensitive skincare brand by dermatologists^, is a great example of this. The “Embrace the Transformed You” campaign was crafted with Gen Z in mind—a generation that values authenticity and practical solutions. We focused on the benefits of QV’s unique formula, which includes ceramides, niacinamide,