PressLogic Triumphs at AI+ Power 2026: Pioneering Digital Empathy and Smart Marketing

What a phenomenal week for PressLogic! On June 4-5, we proudly joined AI+ Power 2026 (Presented by BGOV)—Hong Kong's largest commercial AI application exhibition and forum—at the HKCEC.

This year’s event was a massive success, featuring over 80 professional meetings and gathering more than 100 AI solution providers. For PressLogic, it was the perfect stage to showcase our DNA: an unwavering commitment to the synergy of "Content × AI Technology × Data Insights".

Showcasing Tech-Empowered Solutions at Booth F44 

At Booth F44, our team had the pleasure of connecting with hundreds of industry professionals, demonstrating our proprietary SaaS products. We showcased how MediaLens delivers unparalleled social analytics and trend detection, and how ChatBooster provides real-time, AI-driven interaction solutions.

Mastering "Digital Empathy" on the Main Stage 

As AI continues to reshape our world, how do we ensure brands don't lose their human touch? Our Managing Director, Jason Fung, tackled this exact question as the moderator for the highly anticipated panel: Digital Empathy: Crafting Human-Centric Brand Experiences in a High-Tech Era.

Leading a dynamic conversation, Jason and the panelists shared profound insights into the future of human-AI collaboration.

Kelvin Tse from Microsoft Hong Kong emphasized that AI's true value lies in handling scale based on "Intelligence and Trust," leaving humans to deliver high-value decisions and brand warmth.

Louie Wong from Fujitsu Hong Kong showcased how breaking data silos empowers frontline staff, turning a customer's digital footprint into a highly personalized O2O experience.

Crucially, Edward Ng from PrimeCredit Limited addressed the elephant in the room for highly regulated industries: striking the perfect balance between personalization and compliance. He highlighted how a tiered architecture allows AI to analyze intent and reply using compliance-approved templates, seamlessly handing off complex issues to human agents. Technology shouldn't replace human connection; it should deepen it safely and strategically.

Empowering Businesses in the AI Skills Lab 

The innovation didn't stop at the main stage. BGOV introduced practical AI+ Skills Labs tailored for non-technical decision-makers. Our very own specialist, Jessie Chan, hosted a hands-on workshop focused on leveraging ChatBooster. She addressed a critical industry pain point: while companies spend heavily on lead generation, lead management often falls behind. Jessie demonstrated how businesses can seamlessly bridge the gap between conversations (WhatsApp, IG DMs) and conversions, evolving chatbots into strategic business capabilities.

A massive thank you to everyone who visited us. We are fired up to keep pushing the boundaries of AI marketing!