25,000+ Visitors Join BabyKingdom × MamiDaily Pixel Rainbow Carnival 2026
On 5–6 September 2026, BabyKingdom × MamiDaily Pixel Rainbow Carnival 2026 transformed D・PARK Tsuen Wan into a two-day family destination, bringing together community engagement, branded experiences and digital interaction.
Presented by Nippon Paint, the carnival attracted 25,000+ visitors, with 950+ babies joining the Crawling & Moving Competitions and 3,800+ ChatBooster WhatsApp registrations recorded across the campaign.
Behind the numbers was an integrated O2O journey combining PressLogic’s media communities, event activation and technology capabilities.
Turning Parenting Communities into Real-World Participation
BabyKingdom and MamiDaily led the content promotion and community recruitment, converting established online parenting audiences into physical participation.
At D・PARK, EventVibe led the event planning and execution, covering competition design, visitor flow, branded experiences and on-site operations.
Across the two days, more than 950 babies took part in the Crawling & Moving Competitions, creating memorable family moments around a highly participatory event format.
Creating a Dedicated Nippon Paint Experience Zone
For title sponsor Nippon Paint, PressLogic created a dedicated Nippon Paint Experience Zone rather than relying on conventional sponsorship visibility.
Real Nippon Paint colours, products and USPs were integrated into gamified activities and interactive touchpoints, allowing families to discover the brand through participation rather than passive product messaging.
We also designed and custom-produced Nippon Paint branded stickers and omamori charms as collectible rewards, encouraging visitors to complete different stages of the customer journey while creating a physical brand touchpoint they could take home.
The Nippon Paint Experience Zone attracted 2,600+ visitors, with 2,300+ Colour Code interactions completed.
Extending the Brand Experience Through Workshop and AIGC Content
PressLogic also designed the “Little Creator Pixel Terrarium Workshop”, giving parents and children the opportunity to create their own miniature terrariums together and incorporate Nippon Paint character stickers into their finished pieces.
The workshop attracted 220+ participants, turning product interaction into a shared family experience that could continue beyond the venue.
To extend Nippon Paint’s presence throughout the carnival, we also produced an AIGC brand event video, which played continuously on the venue’s large screen throughout both event days.
This added another layer of branded storytelling across the physical event environment, complementing the hands-on experience zone.
Connecting Offline Participation with WhatsApp
ChatBooster was integrated into the customer journey to connect physical participation with digital engagement.
The campaign recorded 3,800+ ChatBooster WhatsApp registrations, creating a direct digital touchpoint with participating audiences and allowing engagement to extend beyond the event itself.
One Connected O2O Journey
Pixel Rainbow Carnival 2026 brought together multiple capabilities across the PressLogic ecosystem:
BabyKingdom × MamiDaily — content, parenting communities and participant recruitment
EventVibe — event planning, experience design and on-site execution
ChatBooster — WhatsApp registration and digital engagement
AIGC Content — branded event content extending visibility across the venue
Together, these elements created a connected journey from online promotion and recruitment to offline participation, branded experiences, incentives and digital engagement.
For PressLogic, community marketing goes beyond reach. The goal is to turn audiences into participants — and participation into meaningful, measurable brand interaction.
A special thank you to Title Sponsor Nippon Paint, Baby Moving Competition Sponsor Pauls Milk, Interactive Game Zone Sponsor Casablanca, Family Experience Booth Sponsors VIRJOY and Disney World of English, and our product sponsors Disney World of English, Lee Kum Kee, Magiclean, Mead Johnson, Oronine H, Sushi Express, VIRJOY and WholeLove Plus for bringing the experience to life.
