Full House for PL:ACADEMY's Debut: PressLogic Launches New AI Education Platform in Its 10th Anniversary Year
Marking its 10th anniversary, PressLogic has officially launched PL:ACADEMY, a new AI education and capability development platform built around the mission of “Expand Human Capability.” The initiative aims to bridge emerging AI technologies with real-world business applications, empowering businesses, educational institutions and communities to build the skills needed for an AI-driven future.
On 13 October 2026, PL:ACADEMY successfully hosted its inaugural SENSEMAKING seminar, “SENSE × SCALE: The New AI Marketing Mix,” at The Community Lab in Causeway Bay, Hong Kong.
The first session drew a full house, bringing together business leaders and marketing professionals eager to explore how artificial intelligence is reshaping marketing strategies, business competitiveness and the future of work.
The event featured 90 minutes of strategic insights and live AI demonstrations, followed by a relaxed networking session over refreshments, where guests exchanged perspectives and continued discussions on the practical applications of AI.
Rethinking Marketing and Competitive Advantage in the AI Era
Ryan Cheung, Founder & CEO of PressLogic, opened the seminar with an exploration of the evolving AI landscape, covering the fundamentals of Large Language Models (LLMs), the rise of AI Agents, World Models and the next wave of artificial intelligence development.
As AI tools become increasingly accessible, simply adopting new technology is no longer enough to maintain a competitive edge. Ryan highlighted the growing importance of proprietary data, customer relationships, trusted market channels and human judgment in building sustainable business value.
Under the theme “Sense the Market. Build the System. Capture the Value.”, the session examined how marketing teams can move beyond isolated AI tools to develop more connected and scalable workflows.
From preserving institutional knowledge and automating repetitive tasks to creating more integrated customer experiences, the discussion offered a practical perspective on turning AI adoption into meaningful business capabilities.
From Market Intelligence to Conversion: Three AI Solutions in Action
Turning strategy into practical applications, PressLogic AI Product Lead Wilson Cheung introduced the latest capabilities of MediaLens and BuzzVideo, while Vice President of Strategic Partnership Parry Li shared how ChatBooster is enabling businesses to transform customer engagement through AI.
Together, the three solutions demonstrated how AI can support different stages of the marketing journey.
MediaLens | Smarter Decisions Through Market Intelligence
MediaLens combines AI-powered analytics with advertising intelligence and market data to help businesses track industry trends, monitor competitors and identify emerging opportunities. It enables marketing teams to turn complex data into actionable insights for more informed decision-making.
BuzzVideo | Transforming Creative Production with AIGC
BuzzVideo leverages AI video generation technology to help brands turn creative concepts into engaging videos, advertisements and digital content. By streamlining production workflows, the platform enables teams to explore creative directions more efficiently and respond to the growing demand for video content.
ChatBooster | Turning Customer Conversations into Business Opportunities
ChatBooster combines AI Agents with multi-platform messaging management across WhatsApp, Facebook Messenger and Instagram. From responding to customer enquiries to managing leads and supporting conversational commerce, the platform helps businesses build more responsive customer journeys and create opportunities for conversion.
These demonstrations reflected PressLogic's broader approach to AI-powered marketing: connecting market intelligence, content creation and customer engagement into a more integrated and scalable marketing ecosystem.
FaceVibe AI Photo Booth Makes Its PL:ACADEMY Debut
Adding an interactive dimension to the event, PressLogic also introduced its FaceVibe AI Photo Booth, offering guests a firsthand experience of AI-powered personalized photography.
Participants could take a photo on-site and instantly generate personalized portraits in different preset themes and visual styles, ready to download and share on social media.
The experience attracted enthusiastic participation throughout the event, highlighting how generative AI can enhance engagement at physical events.
Designed for brand launches, corporate gatherings, exhibitions and shopping mall activations, FaceVibe AI Photo Booth allows brands to customize visual themes and creative experiences, extending on-site engagement into shareable digital content.
Beyond the Presentations: Connecting Ideas Over Refreshments
The exchange of ideas continued well beyond the formal seminar.
Following the presentations, guests gathered for refreshments and informal networking, creating an opportunity to connect with PressLogic's speakers and fellow industry professionals in a more relaxed setting.
Conversations ranged from emerging AI developments to real-world adoption challenges, with participants sharing perspectives on how AI could reshape their own industries, teams and everyday workflows.
The lively exchange reflected an important part of PL:ACADEMY's vision: meaningful learning happens through shared experiences, open dialogue and the exchange of practical knowledge.
PL:ACADEMY: Expanding Human Capability Through AI Education
The full-house debut of “SENSE × SCALE” marks the beginning of PressLogic's broader commitment to AI education and long-term capability development.
Rather than focusing solely on teaching people how to operate AI tools, PL:ACADEMY adopts a Sensemaking-led approach, helping participants understand technological shifts, develop informed judgment and translate knowledge into practical applications.
Looking ahead, PL:ACADEMY will expand its initiatives across three key areas: businesses, schools and communities. Planned areas of development include executive AI education, employee upskilling, workflow transformation workshops, future career education and community-based AI learning experiences.
Drawing on PressLogic's decade of experience in media, technology development and commercial innovation, the platform aims to make practical AI knowledge more accessible and help organizations build capabilities that last.
Technology expands the boundaries of what's possible. Human intelligence determines how those possibilities become meaningful value.
This is the vision behind PL:ACADEMY.
Expand Human Capability.
