800K+ Content Views and 30K+ Venue Footfall: PressLogic's MoSunSun Carnival 2026 Turns Pet Community Engagement into Real-World Impact
PressLogic's lifestyle platform HolidaySmart and pet-focused media brand PetCity successfully concluded MoSunSun Carnival 2026 (毛神神嘉年華 2026), bringing Hong Kong's pet-loving community together for three days of celebrations at The Wai and Hong Kong Science Park.
Held on 24 October, 31 October and 1 November, the carnival recorded over 30,000 in combined venue footfall, with nearly 400 pet families registered to attend.
The impact extended well beyond the physical venues. Content published by PetCity and HolidaySmart generated over 800,000 combined views, while 80 pet influencers shared their experiences organically on Instagram, helping the celebration reach their wider communities.
Now in its third edition, MoSunSun Carnival 2026 brought together awards ceremonies, Halloween festivities, brand experiences, animal welfare education and live entertainment, demonstrating how PressLogic connects digital communities with memorable real-world experiences.
The Wai: Bringing Online Pet Stars to the Real Stage
The celebrations began at The Wai on 24 October with the 「毛神神2026鬼馬萌寵之星」 awards ceremony, welcoming winners from an earlier online Halloween pet campaign to receive their awards in person.
The celebrations began at The Wai on 24 October with the 「毛神神2026鬼馬萌寵之星」 awards ceremony, welcoming winners from an earlier online Halloween pet campaign to receive their awards in person.
Dressed in creative costumes, furry participants took to the stage alongside their owners to collect medals and sponsored gift packages, turning online engagement into an opportunity for the community to celebrate together.
Beyond the awards, the programme featured Pet Yoga, photography experiences and interactive booths from LOUDER and SENS Pet by SENS Studio.
Veterinarian Dr. Angel and pet nutrition speaker Katherine also shared practical knowledge on everyday pet health, care and nutrition, adding an educational dimension to the festive gathering.
Hong Kong Science Park: Halloween Fashion Show and Live Audience Voting
On 31 October, the festivities continued at Hong Kong Science Park with the 「毛神神萬聖節 Pet Fashion Show 2026」.
Pet owners and their furry companions showcased imaginative Halloween costumes, with the audience voting live for their favourite contestants.
The awards presentation recognised the Champion, First Runner-up, Second Runner-up and 「最佳外星人造型獎」, while the remaining participants received the 「毛神神2026萬聖節
CatWalk之星」 recognition.
All contestants received medals and sponsored gift packages, creating memorable moments for participating families.
Special appreciation goes to TeddyLand for sponsoring a premium pet stroller for the champion, and Royal Pet for contributing pet nutrition gift packages.
The day's programme also featured educational talks by Harry, Founder of Project Charlie, on urban wildlife and bee conservation; Bon Sir, Founder of 龜途, on animal rescue and life education; and Katherine, on healthy pet nutrition.
The celebrations continued with the Canto-Paw music programme, adding an energetic atmosphere to the outdoor carnival.
《MoSunSun Carnival 2026》: Recognising Excellence Across the Pet Industry
The grand finale took place on 1 November with the 「MoSunSun Carnival 2026」 ceremony at Hong Kong Science Park.
The 「我最喜愛寵物品牌」 awards recognised outstanding brands contributing to pet nutrition, veterinary services, pet training, household products and pet-friendly lifestyles.
「我最喜愛寵物品牌」 — 2026 Award Recipients
Official Award Name | Winning Brand |
我最喜愛科研營養寵物糧大獎 | 希爾思寵物營養 Hill's Pet Nutrition |
我最喜愛寵物濕糧大獎 | Kakato 卡格 |
我最喜愛寵物健康小食大獎 | Kakato 卡格 |
我最喜愛寵物保健品品牌大獎 | VETALO |
我最喜愛犬隻培訓服務大獎 | 寵里 My Dog Fits 犬隻訓練學院 |
我最喜愛獸醫診所兼教育中心大獎 | OAFA 獸醫診所及教育中心 |
我最喜愛寵物家庭安心油漆大獎 | 立邦油漆 Nippon Paint |
我最喜愛寵物空氣清新機大獎 | 飛利浦 Philips |
我最喜愛寵物主人面部舒敏大獎 | 曼秀雷敦 Mentholatum |
我最喜愛寵物生活信用卡大獎 | 中銀信用卡 BOC Credit Card |
我最喜愛寵物友善婚宴場地大獎 | 帝京酒店 Royal Plaza Hotel |
我最喜愛毛孩攝影品牌大獎 | SENS pet |
我最喜愛寵物友善生活圈大獎 | 香港科技園公司 HKSTP |
The ceremony also celebrated beloved furry personalities through the 「我最喜愛毛孩小編大獎」, bringing pet owners and their furry companions onto the stage for award presentations and commemorative photographs.
A live music performance by DEANZ 連顯樂（大癲） added another memorable highlight to the grand finale.
Supporting Animal Welfare and Responsible Pet Ownership
Beyond entertainment and awards, MoSunSun Carnival 2026 incorporated animal welfare education and meaningful community experiences.
At Hong Kong Science Park, PressLogic collaborated with AREbyNPV to introduce 「大手拖小手」, an introductory dog ownership experience for families and children.
Through guided interactions with dogs awaiting adoption, participants learned about everyday pet care, animal needs and the responsibilities involved in welcoming a dog into the family.
Together with adoption activities and talks led by animal welfare advocates and pet care specialists, the programme encouraged greater awareness of responsible ownership and respect for animals.
Brand Experiences That Connect with Pet-Loving Communities
The three-day carnival also provided opportunities for brands to engage directly with pet owners and families through interactive experiences.
Participating booths included LOUDER, SENS Pet by SENS Studio, FacePainterHK 彩繪天地, AREbyNPV and Belly Monster, offering pet photography, themed face painting, pet lifestyle products and educational activities.
GoGoX, the event's Exclusive Pet Transportation & Logistics Partner, participated through a brand booth and dedicated pet transportation offers, connecting its services with the everyday mobility needs of pet-owning families.
PressLogic also extends its appreciation to the gift sponsors, including Mon Petit, Kakato, Mentholatum, Vinda, Ever Clean, Dogcatstar, Petto Foodie, Bliss and Bless, Belly Monster, The Innocent Hound, TeddyLand and Royal Pet, whose contributions helped create rewarding moments for participating pets and their owners.
Special thanks also go to The Wai for its venue sponsorship, alongside the participating brands and community partners who supported the celebration.
Beyond the Event: 800K+ Content Views and Organic Community Amplification
The carnival's reach extended beyond its three event days through a coordinated social content campaign.
Across PetCity and HolidaySmart, the editorial teams published 15 Instagram content pieces, including four Reels, with six pieces also cross-posted to Facebook, alongside 100 Instagram Stories.
The content covered campaign promotions, event highlights, award presentations, brand experiences and memorable interactions between pets and their owners.
Together, HolidaySmart and PetCity generated over 800,000 combined content views.
The momentum was further supported by 80 pet influencers who shared their experiences organically on Instagram, helping event highlights circulate within their own communities.
This combination of owned media content and user-generated sharing created opportunities for brands to remain visible beyond their on-site activations.
The result was a connected content journey: building awareness before the event, creating engagement through physical experiences, and extending the conversation through social storytelling and community participation.。
PressLogic: Connecting Content, Communities and Real-World Experiences
With over 30,000 in combined venue footfall, nearly 400 registered pet families and more than 800,000 content views, MoSunSun Carnival 2026 demonstrates the scale and reach of a community-driven experiential campaign.
By combining PetCity's dedicated pet-loving audience with HolidaySmart's lifestyle community, PressLogic brought together content production, community engagement, brand partnerships and live event execution.
The participation of pet owners, brand partners and organic content creators helped extend the value of the carnival beyond the three event days.
For PressLogic, the opportunity lies in connecting the entire journey — from digital discovery and real-world participation to continued community-driven sharing.
PressLogic will continue developing meaningful experiences that bring communities together and create new opportunities for brands to engage with the audiences they serve.
Explore PressLogic's media and experiential marketing solutions:https://www.presslogic.com/
