A City Transformed: How PressLogic's AI and Creative Genius Powered the Spectacular Nippon Paint Campaign!
- Serena Chung
- 5 hours ago
- 2 min read
We are absolutely thrilled to pull back the curtain on one of our most exciting projects to date—a dazzling, city-wide campaign brought to life in partnership with the renowned Nippon Paint! If you’ve felt a new wave of vibrant energy across Hong Kong recently, you’ve witnessed the magic firsthand. This is more than a campaign; it’s a spectacular showcase of what happens when powerful technology meets boundless creativity, an initiative powered entirely by PressLogic.
The Vision: Crafting an Unforgettable Brand Experience
In today's fast-paced world, the greatest challenge is to capture not just attention, but imagination. When we began our collaboration with Nippon Paint, the vision was clear: to create a campaign that did more than just advertise. The goal was to build a genuine, interactive connection with the people of Hong Kong. We asked ourselves: How can we transform the concept of color and paint into an unforgettable, fun-filled experience?
The Spark: Where Creativity Meets Innovation
Instead of just telling the public about Nippon Paint's brand story or product features, we wanted to invite them to "Have Fun." This idea was ultimately brought to life as the "AI Game Experience"—an immersive and highly personalized interactive game that perfectly captures the brand's spirit. Our creative team pursued more than just stunning and beautiful visuals; they were dedicated to crafting a personalized and joyful experience for every single player, believing this is the key to creating truly impactful marketing.
The Powerful Engine of Our Proprietary AI
An outstanding creative idea needs a powerful engine to make it a reality, and this is precisely where PressLogic's technological prowess shines. The entire Nippon Paint AI Game Experience " COLOR ID LAB" is driven by our proprietary AI technology, perfectly showcasing our AI capabilities. The campaign maintained a high standard of aesthetics and a smooth player experience while keeping the gameplay simple: with just one photo and answers to a few questions, the system generates an exclusive "COLOR ID" report and an AI home simulation video, creating personalized home color results for every player.
This project is a testament to our core philosophy: creativity sets the vision, and technology makes it a reality.
A Spectacle Illuminating Hong Kong
The result of this fusion of art and science is a campaign that has truly taken over the city. The vibrant energy of the Nippon Paint AI Game is unmissable, illuminating everything from the vast outdoor LED walls in bustling districts to the screens inside MTR trains and on the sides of city buses. It has created a shared experience, a city-wide buzz that is a joy to behold.
Join the Fun & Look to the Future!
We invite you to be part of the excitement! Immerse yourself in the experience that everyone is talking about by playing the game at the Nippon Paint Color ID website.
We want to extend our sincerest gratitude to the entire Nippon Paint team for their trust and wonderful collaboration. This project has been an incredible journey, and it fuels our passion to continue pioneering the future of marketing. This is just a glimpse of what's to come!