CEO Speaks At CityU's Business Leader Forum

CityU has been organising the Business Leaders Forum for the 19th consecutive year. This year, CEO and Founder of PressLogic, Ryan was invited to speak about digital media business and content marketing to over 300 teachers and students.

Ryan shared that brands' promotion cannot rely solely on the traditional advertising model nowadays. Brands must step further and focus on the consumer shopping life cycle to attract target customers with high-quality content, thereby increasing the engagement rate, causing consumer desires and prompting customers to take purchase actions.

He continued to say that MediaLens, PressLogic's pioneer self-developed data-driven analytics system combined with machine learning capabilities, could help to achieve more accurate advertising so as to greatly improve the overall return on investment in various social media.

Business Leader Forum is organised by The City University of Hong Kong's Department of Marketing. Welcomed by teachers and students, the forum regularly invites local business leaders, including OpenRice CEO, HKTV Mall CEO, executives from The Ritz-Carlton Hotel (Hong Kong) and A.S. Watsons Group, to share their successful experiences, as well as the analysis of the future development trend of the industry.