PressLogic and BytePlus Explore the Future of AI-Powered Advertising, from AI Concept to Campaign Reality
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- 2 min read
Generative AI video is rapidly moving beyond experimentation and into real commercial production.
PressLogic recently co-hosted the BytePlus x PressLogic AI Advertising Experience Day at the ByteDance office in IFC, Central, bringing together brand marketers, agencies and content creators for an afternoon dedicated to the practical application of generative AI video in advertising.
Rather than focusing solely on what AI models can generate, the session explored a more important question for marketers: how can AI video become part of a repeatable commercial content workflow?
Turning AI Models into Campaign-Ready Content
Representing PressLogic, Wilson Cheung, who leads AI video product development at PressLogic, shared how our team applies BytePlus's Seedance 2.0 model across content production for PressLogic's media brands.
From prompts and product visuals to cinematic video assets, Wilson demonstrated how generative AI can turn creative concepts into content ready for real campaign deployment.
A key example was the GirlStyle NextGen Beauty Awards 2026. PressLogic created a fully AI-generated key visual and award presentation film, extending the creative from social media to a large-format outdoor LED screen in Causeway Bay.
The case showed how AI-generated content can now move beyond experimental social posts and work across multiple campaign touchpoints — online and offline.
Technology Meets Marketing Strategy
The BytePlus team also brought both technical and strategic perspectives to the session. Alex Wang shared insights into the AI models powering the latest generation of video creation, while Rico Tsang explored where AI video is heading from a brand and marketing perspective.
The key takeaway was clear: access to AI is only the starting point. The real advantage lies in building the workflow to use it effectively, repeatedly and at scale.
The BytePlus x PressLogic AI Advertising Experience Day demonstrated that shift in action — from an initial idea and prompt to campaign-ready content appearing on one of Hong Kong's outdoor screens.
Thank you to the BytePlus team for co-hosting the session, and to all the marketers, agencies and creators who joined us at IFC.
PressLogic will continue exploring how creative thinking, AI technology and real campaign execution can come together to shape the next generation of advertising.
