PressLogic Delivers Experiential Success for Knorr Hong Kong: The Culinary Academy Activation

At PressLogic, we pride ourselves on designing and executing brand campaigns that not only achieve high visibility but also foster authentic, lasting connections with target audiences. Our recent five-day collaboration with Knorr Hong Kong—the PressLogic x Knorr Culinary Academy (家樂牌廚藝學堂) at D·PARK—is a prime example of our high-impact, experiential marketing capabilities.

The campaign’s core strategy was to move beyond conventional foot traffic metrics and establish genuine emotional resonance with families. We successfully achieved this by focusing on delivering tangible value and memorable experiences:

Strategy, Execution, and Results

• Transforming the Experience: We converted the venue into a vibrant "Home Chef" campus, positioning Knorr as the centerpiece for positive, shared family bonding. This provided a much-needed platform for parents and children to step away from the daily grind and engage in hands-on cooking.

• Driving Deep Engagement: The activation featured 25 professional parent-child cooking classes, bringing nearly 350 people into structured, hands-on learning environments. This commitment to quality content ensured deep, personal interaction with the Knorr brand message. Overall, the event welcomed over 13,000 total participants, demonstrating massive reach.

• Innovative Brand Interaction: We amplified on-site buzz through fun challenges like 「鮮味神投手」 and 「天然鮮雞大滿罐」. Participants who completed these challenges were rewarded with a highly novel, shareable prize: limited-edition Chicken Powder Flavoured Popcorn. This unique, Knorr-branded reward, combined with photo opportunities next to a giant chicken powder can, generated significant social media visibility and buzz, driving the substantial turnout.

• Sustaining Brand Value: Crucially, each session included creative recipes that were not only delicious but also easy for customers to reuse at home. This element of reusable value ensures the positive brand association with Knorr continues long after the event’s conclusion.

This project perfectly demonstrates how PressLogic excels in Event Marketing and Brand Activation—driving measurable brand goals while fostering meaningful and positive interactions.

We deeply appreciate the trust placed in PressLogic by the entire Knorr Hong Kong team to execute this experiential event. That trust empowered us to create something truly meaningful—a powerful platform that leveraged Knorr to facilitate genuine parent-child connection.

If your brand is looking to blend innovative event marketing with impactful brand storytelling to achieve deep, measurable audience engagement, we are here to help.