PressLogic Featured in HOY TV: How AI and Big Data Are Driving Business Growth
- Philip Chau
- Sep 25
- 1 min read
PressLogic was honored to be featured on HOY TV’s new show, AI for Humans「AI數啟未來」, where our Founder and CEO, Ryan Cheung, joined host Nick Chan, a Board Member of Cyberport, for an insightful conversation on the transformative power of data and AI in marketing.
In the 10th episode, titled "AI Technology & Data" (第十集「AI技術與數據」), the discussion delved into how brands combine big data with AI innovations to empower brands with sharp insights and execute targeted solutions.
During the thoughtful conversation, Nick and Ryan discussed how AI advancements are reshaping the marketing and advertising landscape. Ryan explained that AI advancements in Ad-Tech and big data help brands analyze markets, optimize digital campaigns across the entire sales funnel, and create engaging content.
These rapid advancements have enhanced our own operational efficiency threefold, empowering us to help brands create smart, resonant content that connects deeply with their audiences. During the interview, Ryan also shared that great content should educate, entertain, and emotionally resonate with viewers—key elements to drive social media engagement.
We sincerely thank Cyberport Hong Kong for their ongoing support in accelerating innovation and digital transformation. Ryan's conversation underscored how our continuous data analysis allows clients to quickly adapt their strategies, providing cost-effective, data-driven solutions that help businesses thrive.
Watch the interview here: (Epi 10. AI技術與數據)
Photos source: Cyberport, HOY TV