PressLogic’s Q3 Townhall: Persistence, Progress, and Plenty of Spooky Spirit!

What a way to wrap up Q3! We just held our third Town Hall of 2025, and it was one for the books.

The theme was Halloween, and the team went all out—it was incredible to see so many amazing costumes! With spooky decorations and themed snacks, it was the perfect, fun way to celebrate a quarter of serious hard work and get fired up for the rest of the year.

But the fun theme aside, the real highlight was seeing just how far we've come. Our vision

of building a complete, all-in-one solution for our clients isn't just a plan anymore. It's happening, and we're seeing the results every single day.

A Personal Message on Sticking With It

One of the best parts of the meeting was hearing from our CEO & Founder, Ryan Cheung.

He shared a really personal story about his own journey, from the early days of building PressLogic to now. He was open about the serious challenges and long hours it took, and how persistence and hard work were the only ways to turn his vision into a reality.

It was a great reminder that this resilience is at the heart of who we are as a company. It really hit home for everyone and reminded us what we're capable of when we stick together and keep pushing.

Seeing Our Hard Work Pay Off

The most exciting part was seeing how all the different parts of our company are working together to get amazing results for our clients.

🚀 Our Tech is Getting Smarter

Our tech tools took some huge leaps this quarter:

• MediaLens is now way more powerful. It can understand customer sentiment and automatically categorize topics across all the big social platforms and forums—from Instagram and Facebook to LIHKG, Threads, Baby Kingdom, and Xiaohongshu (Rednote). This helps our clients really understand what's happening, not just guess.

• The new update to ChatBooster is a total game-changer. We launched the MindGen™ AI Agent Network, which basically lets our clients build their own team of AI agents. They can work together 24/7 to handle complex projects that used to take a whole human team to manage.

🏆 Our Campaigns Were Unforgettable

We also celebrated some huge campaign wins that show our "all-in-one" approach in action:

• For Knorr, we created and ran the "Knorr Cooking Academy" event at D·PARK. It was a massive success, drawing in over 13,000 people and getting a ton of social media buzz.

• For Sulwhasoo, our team showed off their creative magic by designing the viral "Guardian Spirit" campaign. We used generative AI from our Mintinglabs team to create something totally new that helped the brand connect with a whole new generation.

📈 Media Platform Leadership

Our media brands are setting records.

• GirlStyle secured its leadership, hitting almost 100 million views in the last 30 days and teasing new rollouts like NextVibe and GSVIP.

• POPLADY and TopBeauty are also seeing fantastic growth, with TopBeauty celebrating a single video with over 100k shares and the upcoming TopBeauty Award 2025 this month.

On to Q4!

This town hall really felt like a "vision to reality" moment. As we head into the final quarter of 2025, we're all focused on keeping this incredible momentum going and finding new ways to deliver for our clients.

A massive shout-out to the entire PressLogic team. Your hard work, your persistence, and (this quarter) your amazing Halloween spirit are what make all this possible. 2025 is shaping up to be an incredible year, and we can't wait to see what we'll achieve by the time we all get together for the next one!